SEO projects

B&B + Campsite

I was briefed by my client earlier this year to increase web-traffic to her B&B + campsite. As most visitors will be looking for a place nearby, I began by focussing on the google maps profile. This is where same-day bookings are expected to originate from.

I made updates to coincide with begining of season. The changes resulted in a boost to organic search rankings. These results that are relevant to the user's search query, not promoted or paid-for. Here's the time-line:

• 31-May-2025 First updates made
• 10-Jun-2025 500 page views
• 11-Jun-2025 Further updates made
• 08-Jul-2025 5,000 page views
• 22-Jul-2025 10,000 page views a strong start :)
• 05-Aug-2025 20,000 page views
• 26-Aug-2025 30,000 page views that's over 475 views per day!
• 31-Aug-2025 Mission accomplished End of the season

I'm really pleased with how the project went. I was able to see the effects of changes within a short period of time. There was a lot more I could've done (especially regarding conversion rate) but that was outside of my remit. I reckon it was the busiest season to date!

Film Festival

I was fortunate to meet the director of a London film festival recently. I was keen to get involved (mostly for freebies!) and offered him my services. When we sat down to discuss his site, I showed him the dashboard of hits arriving on the B&B + campsite website. He was really impressed and he asked me to do something similiar!

The season is nearly upon us and I am putting together a strategy for promoting his site. I'll keep this page updated - please return.